After training and working at Vidal Sassoon as a women’s hairdresser, Dale felt men's haircuts were his passion and he has continued to take this passion through stints in London salons such as Refinery and Adams of London and with clients such as Sasha Baron Cohen and Guy Ritchie. Dale’s technical ability and knowledge of traditional barbering techniques puts his education company City Boy at the forefront of men’s hairdressing education and he is constantly in demand as a session stylist. He works closely with photographer Dean Chalkley on editorial and advertising work. Men’s barbering and hairdressing is undergoing a massive resurgence back to old-fashioned values and Dale’s bespoke approach to men’s haircuts and styles reflect traditional male notions of grooming, masculinity and style.