Compilation of Dressing Effects
With Adam Reed, Jodie, Melissa Bourne and Ross Kirton
Duration32 minutes
Skill levelIntermediate
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Adam Reed’s session catwalk tutorial covers three essential looks using a variety of techniques. The first is a Glam Grunge Back Bun, which teaches the importance of preparation, a texture called the kick and the placement of a back bun and styling to create a soft glamorous grunge texture. 

This is followed by concealed braid, with precision braiding, modern placement and finish for a runway look. This technique is best performed on smooth hair as it shows the definition of the braid. This is a less is more look.

Finally Adam demonstrates a textured pleat using a thickening technique with crimpers, back brushing, the placement of a pleat and styling for an editorial finish.

The finished results are representative of Adam’s work at London Fashion Week and editorial work illustrating a sublime, pretty simplicity with solid foundation.

Technical skills

  • Back Brushing
  • Braiding
  • Creating Curl
  • Creating Volume
  • On Base
  • Plaiting
  • Pleats
  • Ponytails
  • Tonging


Contributor: Adam Reed
Model: Jodie
Make-Up Artist: Melissa Bourne
Photographer: Ross Kirton

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