International Creative Director of Saco, Richard Ashforth began his hairdressing career the traditional way in his home town of Sheffield, where he trained under local hairdresser Robert Taylor. This gave him a solid grounding in the world of dressing hair using traditional techniques. His passion for hair led to him joining Vidal Sassoon where he stayed for almost 20 years, becoming Creative Director of UK schools. Following his time at Vidal Sassoon, Richard opened the first Saco salon with Charmaine Piche in 2004 and the company now has salons and academies in London, Montreal, Bordeaux, Moscow, Miami, Paris and Copenhagen. The company also has a range of DVDs, accessories and education services and Richard produces an always well received annual collection.