Charmaine Piche’s mother was a dancer in the Japanese Ballet, and her father is the respected sculptor and teacher Roland Piche, who worked with Henry Moore and has had many successful solo shows. She chose hairdressing as a career and studied at Vidal Sassoon. For fifteen years with the company she travelled doing shows, workshops and seminars, eventually becoming Head of Department at the Beverly Hills branch. She started Saco as Creative Director with Richard Ashforth focused on developing new ideas and growing the business as well as travelling to shows in Paris, London and Brazil. Charmaine also collaborated with Richard on the annual collections and DVD series. Charmaine is now a Colour Ambassador for Affinage and a freelance technician based in central London where she runs private colour courses from the salon Simplicity Remastered. In partnership with Jazz Fosker, she holds workshops and seminars regularly around Europe and Russia.