Terrifyingly, there’s no getting away from the coronavirus pandemic – whether you’re a salon owner, a stylist or a freelancer renting a chair. But while it’s tempting to hide under your duvet, there are proactive steps you can take to engage with your customers and boost your business – even while salons are closed.

That’s why we’re excited to announce that we’ve partnered with Go Paperless to bring you their digital business cards with a third off the price. Read on to discover 5 reasons why they’re the perfect marketing tool for salons, stylists and freelancers.

1 – Stand out from the crowd

Simple to create and share, Go Paperless digital business cards give you the power to promote your entire digital footprint from one central location – providing a platform from which you can impress customers and showcase your skills.

You can add your logo and photograph. Showcase examples of your work. Include your location and opening hours. And drive traffic to your website or social channels.

Put simply, Go Paperless digital business cards set you apart from the competition – and give you the power to create a buzz about your business.

2 – Boost customer engagement

We don’t know how long lockdown will last. But you can guarantee that your clients are going to be looking forward to getting their hair cut, coloured or permed once it is lifted.

Want to make sure that you’re at the forefront of their minds when it comes to booking that first appointment? Go Paperless digital business cards will do just that.

Text or email your digital business cards to your customers (Don’t worry, they’re fully GDPR compliant.) On receipt, customers save your icon (generally your logo) to the home screen of their mobile phone. And from there, they can connect with you using the channel of their choice.

The other amazing thing about Go Paperless (something other providers don’t offer) is that they track re-shares of your card. Which means that every time a customer forwards your cards to one of their contacts, you get the recipient’s details – building your network and giving you the tools to target a genuinely interested new potential customer!

3 – Showcase your skills, services and offers

The Gallery section of Go Paperless digital business cards could have been created just for hairdressers and barbers. In this section, you can upload as many photographs as you like – which means it’s the perfect place to showcase your work to impress your clients.

There’s also an About section, which you can use to provide details of the services you deliver. Plus, if you’re running an offer or promotion, you can use your digital business card to showcase that too.

Go Paperless has a fantastic Learning Resource Centre – with short video tutorials that talk you through every part of the process of creating and updating your card.

4 – Save time & money

With Go Paperless, you don’t need to hang around for expensive (and time consuming) print runs. Instead, just use the dashboard to update your card for free, whenever your details change or you have something fresh to add.

Plus, if you’re a salon owner, you don’t need to buy a new card every time a team member moves on. Simply reassign the card to your new employee, again free of charge.

5 – Reduce your carbon footprint

Traditional business cards are unsustainable. Going digital shouts to the world that you care about the future of the planet – reducing your carbon footprint while boosting your green credentials. Plus, for every card you buy, Go Paperless plant a tree in association with their partner charity World Land Trust.

We thought we’d leave the final words to Steve Turner of Six Salon Services, who is already using Go Paperless.

‘Go Paperless digital business cards are an incredibly effective marketing tool for ambitious salon owners and hairdressers alike. They’ve impressed our customers and helped us run successful marketing campaigns. I’d 100% recommend them for anyone looking to differentiate their business.’

Interested in finding out more and claiming your 1/3 discount? Simply click below.

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