English born, Australian raised, Louise Reeves began her career in Australia at the age of 18 and quickly rose to become Art Director and educator for one of the largest salon chains in Australia working extensively throughout the industry on stage and with major product houses on collections.

In 1998 Louise moved back to England, continuing to educate until she joined Fudge and was its International Education Manager for six years. During that time Louise travelled extensively around Europe, setting up the company’s education system in different countries and educating the trainers.

Now based in Amsterdam, Louise has developed an International Education Facility for distributors People4 and as International Head of Education still creates two collections each year using Fudge colour and products. 

Throughout 2011, Louise has worked alongside Stacey Broughton in The Netherlands and Scandinavia during his workshops and seminars, resulting in her joining Stacey for tutorials on MyHairDressers.com.