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Feature - Social Networking

Text / Images by Jamie Harrison // Published Friday 24 December 2010
 
Social networking is an integral part of almost everybody’s lives now and it has become a massive marketing tool for businesses big and small. You can easily integrate and harness the power of the most popular sites to help grow your salon or hairdressing business and maintain client loyalty. And with more people accessing the social networking sites via mobile phones, you can keep in touch with your clients wherever they may be to maintain client loyalty and retention.
 
Facebook - The biggest social networking site on the planet, Facebook has almost replaced email as the 'de facto' standard for keeping in touch. Setting up a facebook page for your salon is a terrific way of keeping your clients informed of your business activities. You can post special offers for cuts or colour, photos of your latest hairdressing collection and encourage a friendly dialogue between your customers. You can even use it to give clients a friendly salon appointment reminder!
 
Twitter - Cyberspace is full of twittering and there’s no reason your salon shouldn’t be a part of the revolution. Twitter’s short 140 character messages are a perfect instant advertisement for your hairdressing business. Salon a bit quiet? Send out a special offer for one day only - 10% off all haircuts or colours today, for example - to get clients through the salon door.
 
Don’t forget to have your web contacts prominently displayed in the salon, in your promotional literature and on your appointment cards, so they know where to find you.

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