Feature - Facebook for Salons

Facebook is the biggest Internet success story of the past 5 years, with more than 800 million active users who visit the site several times a day. But most salon owners have not used the incredible power of Facebook to improve their salon income and get new clients. Imagine being able to quickly tell a thousand people who already like your Salon - “we have a special offer next week”. Compared to other adverts, it is more direct than newspapers, quicker than radio and cheaper than any other kind of advert. Facebook not only has incredible reach with its massive number of users, but the way people interact on a daily, or even hourly basis, means it is a new form of conversation between friends, family and clients for the 21st century. 

We will show you how you can join that conversation – with incredible results for your salon, with a little help from Salonguru.net! Salonguru.net has helped over 200 salons worldwide with their Facebook Pages and even has one Hair Salon that talks to over 10,000 Fans every day about their latest offers, celebrity hair and salon news.

The 1st step is the creation of a Salon Fan page – Facebook’s version of personal profile, but just for businesses. But as the fan page is owned by an individual, you will need a Facebook personal Profile first. BUT make sure you as the salon owner take control of this! Too many times a business has delegated this to a staff member who then leaves – giving you no access to your page. We have given step-by-step instructions in the free guides how to create your salon page, but once you have your Fan Page the fun begins!

First make sure that you make full use of the page with your salon logo and contact information, and then add a few people as “admins”. This means several people can share the role of posting updates. Now you need to build your “fans” through pro-active marketing. This can be as simple as getting all you staff to join and then spreading the word amongst clients. Later we will make Facebook one of the key tools in ALL our Salon marketing.

Once you have enough Fans you use your Facebook Page for a daily conversation with clients about special offers, news, gossip and new products or services. Every time you post a message to your wall you are reaching hundreds, then possibly thousands of people, and all this costs nothing apart from your time. Over the next year you then use many techniques to boost your fan numbers like competitions, give-aways and down-loadable vouchers. The viral nature of Facebook means that if you get your Salon messages right, then the growth can be amazing and the results will beat any marketing campaign you have tried before.

Phil Evans is the Managing Director of Salon Guru, specialists in Facebook Salon Pages and designer of some of the best Salon websites.