News - Commercial Partnerships Bring Added Value

Text / Images by Jamie Harrison // Published Friday 8 April 2011  

MyHairDressers.com has developed a range of commercial partnerships to bring extra value to our subscribers and help to maintain our affordable subscription costs.   

As of today, wherever possible, our newly released videos will feature products and tools from a carefully selected range of suppliers that we feel reflect the MyHairDressers.com brand and bring value to our subscribers. Each video will now be accompanied by a Product Details section, which outlines the tools and products used within the video and provides links to the products from where you can find more details or buy that tool / product for yourself.  

MyHairDressers.com CEO Mark Butcher said, “We receive so many requests from subscribers asking about the tools our contributors are using so we felt it was important to provide that information in an easy to use form. Our commercial partners gain from the exposure on the number one hairdressing site, we benefit from their support and our subscribers gain from the added information.  

“As the site has developed and we begin to align ourselves to City & Guilds NVQ and IVQ, through our relationship with Stockport College, we determined that we also need to make our subscribers aware of essential elements of Health and Safety, so products that address those issues have also been selected and will feature in videos in the coming months.”  

The full range of commercial partners that will feature on the site are:  

BaByliss Pro
BaByliss Pro is the leading manufacturer of electrical personal care appliances, from hairdryers, straighteners, tongs and crimpers to hair clippers and trimmers, women's hair removal products and beauty appliances.
BaByliss products are the No.1 choice for the professionals, using the latest technology and are thoroughly tested to give you great results.  

Easydry
Multi award-winning Easydry is the pioneer of the eco-friendly disposable salon towel. Used by the most forward-thinking hair salons and beauty companies in the world including Andrew Barton, Andrew Collinge and Charlie Miller, Easydry’s disposable hairdressing towels are more convenient, absorbent, eco-friendly and hygienic than reused cotton towels or other disposables. Even better, using Easydry hairdressing towels is 25% cheaper than laundering cotton towels.  

Kent Brushes
G B Kent & Sons Ltd, manufacturers of brushes since the eighteenth century is one of the oldest established companies in Great Britain and was founded in 1777 by William Kent in the reign of George III. Kent holds a pre-eminent place in the history of brush making, with an unbroken record of excellence in the quality of its production which has been recognised by the granting of Royal Warrants for nine reigns.

The company continues to retain the craftsmanship and unprecedented quality that is Kent's reputation. Even in today's fast moving, mass-produced assembly, Kent are proud to still be manufacturing many of their original brushes by hand.  

Hairaisers
Renowned and recognised for its dedication and commitment to the wig and hair extensions industry, Hairaisers has been raising the standards for over 40 years. Offering the best possible products and customer care to salons, stylists, theatres and film companies Hairaisers is proud of the reputation it has built.  

At Hairaisers the customer always comes first, with their team of highly trained experts on hand to provide you with all the information you need when choosing Hairaisers products. A variety of delivery options are available including guaranteed next day delivery (if requested) and in-depth technical support ensures Hairaisers is on the speed dial of hairdressers, wig suppliers and film and theatre productions throughout the world.   

Hairaisers has an extensive portfolio of products from easy to care for fibre wigs and pieces to the most luxurious hair extensions available. Aftercare products for both human hair and fibre hair are available providing luxurious maintenance for your chosen Hairaisers product.
 
Illamasqua
Illamasqua is the product of a heady mix of influences. Its roots stem from the dark and illicit 1920s club scene, and combine a rich heritage in the manufacture of make-up for film and theatre. It also takes inspiration from members of the ‘alternative scenes’ for whom self-expression is paramount. Alternative cultures have always dared to be dramatic. They have an emotional attachment to making up. It’s an expression of their darker side, a release for their alter ego.  

Illamasqua is for the bolder person hiding inside all of us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncrasies. A confident statement of self-ownership.  

Renscene - Barbicide
In an increasingly hygiene aware climate in which clients, staff and authorities demand safe salon environments, cross-contamination needs to be tackled head-on. Barbicide has been committed to this end for the last 60 years as the No.1 Hygiene System for the professional hair & beauty industry.  

Salon Ambience
Salon Ambience was founded in Reggio Emilia in 1989 by people with great experience in the sector. Thanks to a clear vision of the hairdressing and beauty furniture market, Salon Ambience progressed rapidly, transforming itself into a story of entrepreneurial success with an exceptional rate of growth. In just a few years of activity, Salon Ambience has not only won the appreciation of the Italian and key foreign markets, but has also reached and exceeded the turnover of some of the market’s most prestigious companies. The ingredients of this success? Quality, Innovation and Design coupled together with the values of Italian style, including tradition and craft. It is in this way that Salon Ambience has satisfied the many demands that arise, not only from Europe, but around the world.

Salon Ambience believes that the salon is an area where a relationship is created between the hairstylist, their employees and their customers, where the customer is not only looking for service, but special attention; the people who work in the salon therefore need to find aesthetic and ergonomic harmony, and where everything needs to be aimed towards beauty and wellbeing.   

SalonGenius  
SalonGenius is a fully featured Business Management System designed specifically for the Hair, Beauty and Spa Industries. Over its 13 year history, SalonGenius has built its reputation as the preferred supplier for an effective and user friendly business management tool and now operates in over 45 countries worldwide.  

From Single Salon operations to some of the largest groups in the world, SalonGenius has been empowering business owners, so no matter what size of business you have SalonGenius is right for you! Fully supported by a global network of enthusiastic knowledgeable staff, SalonGenius puts customer care at the forefront of your business.  

Trichocare Colourstart
Colourstart is a unique patch test used by hairdressers as a skin allergy test. These tests help the hairdresser to check if clients are likely to have a problem with hair dye. Colourstart is used on clients who do not have time to visit the salon 48 hours before every application. It is used on clients who do not want hair dye left open on their skin. 
 
Colourstart is one of the most important advancements in professional hairdressing. It helps to improve client satisfaction and safety in the salon. Due to its benefits and ease of use, Colourstart is rapidly becoming an industry standard.  

We would like to thanks all of the above partners for their support and assistance throughout the Spring video shoot and making it such an overwhelming success.  

MyHairDressers.com will continue to announce partnerships with brands we feel bring benefit to our content and our subscribers as new products are identified.