News - MHD announces Beautyworld ME 2012

Text by Jamie Harrison / Messe Frankfurt / Images by Messe Franfurt // Published Tuesday 14 February 2012

MyHairDressers.com is pleased to announce it will again be exhibiting at Beautyworld Middle East in May. Last year saw the launch of the first MHD License at the show as MHD became the first online hairdressing training website available in Arabic. Since then, the licensed site has grown its subscriber base, and our licensees Salon Educators is now the premier Academy in the region, using the videos within the classroom to teach the students.

Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. The exhibition has grown in stature from its inception over 15 years ago, as the key networking and sourcing platform for the beauty and cosmetics industries. As the largest event of its kind, it ensures direct access to nearly 800 exhibitors from 44 countries with over 18,000 trade visitors. MyHairDressers.com will be at the heart of the action with live on stage demonstrations from the ever popular Stacey Broughton, Charmaine Piche and Steve Turner.

With international cosmetics and toiletries manufacturers taking a firm foothold in the Middle East, the beauty and personal care market in the region continues to enjoy growth in most categories with Saudi Arabia and UAE leading the way. This was recently revealed by Euromonitor International, official knowledge partner for Beautyworld Middle East.

The UAE and Saudi Arabia continue to attract the world’s most significant beauty care retailers and manufacturers with colour cosmetics, hair care, fragrances and skin care leading the way. Euromonitor International predicts that the market for Colour Cosmetics in the Middle East and Africa would grow by 35% between 2009 and 2014, to reach an incredible US$2.3 bn.

“It is evident that the beauty and personal care market in this region will continue to enjoy growth for the foreseeable future,” said Ahmed Pauwels, Chief Executive Officer, Epoc Messe Frankfurt, organiser of Beautyworld Middle East. “This growth is also reflected in Beauty-world Middle East where we are seeing year on year growth to mirror the market sentiments.”

He added: “We have seen a marked increase in the number of exhibitors booking their stands earlier and also requesting bigger space than in previous years. We have also seen an increase in the number of new international enquiries. This signals towards the growing importance of this region for international brands.”

It is estimated that women in the UAE spend more on colour cosmetics than do their counterparts in the UK and France, highlighting the importance of the market. It is evident that premium beauty care products are considered an affordable luxury by women in this market which helps bolster the industry’s continued growth.

Beautyworld Middle East 2012 will be approximately 20% bigger than the previous edition and as such is moving halls. The exhibition will take place in the brand new state-of-the-art Sheikh Saeed Halls and Trade Centre Arena at the Dubai International Convention and Exhibition Centre, providing more space for exhibitors. To create more focus within the exhibition the show will now be divided into four dis-tinct product groups, namely: Hair, Nails & Accessories; Machinery, Packaging & Raw Materials; Cosmetics, Skincare & Fragrance; and Professional Equipment & Spa.

Wella Professional, P & G International, OPI, Essie, Creative Nail De-sign (CND), Alessandro and LPG are amongst some of the major international names that will be present at Beautyworld Middle East 2012, taking place from May 29 to 31. Other international exhibitors already confirmed for the trade event include: ESI Spa, Bioline, Re-anima, Jackie & David, GK Hair, Enigma, Global Packaging and Sollas, to name a few.

Mark Butcher, CEO of My Hairdressers Ltd said, "This year we'll be putting on an even bigger show with our Licensing partners Salon Educators. Stacey, Steve and Charmaine have prepared some amazing looks that we're sure will leave a lasting impression on the attendants. The organisers, Messe Frankfurt have provided us with a tremendous platform to promote the brand and in our own way raise the standard of hairdressing throughout the region.

"The growth in this market is phenomenal and the excitement generated by this show is palpable. Last year was incredibly successful and the 2012 show promises to be even better for everyone involved."

MHD contributor and Salon Educators Director Steve Turner told us, "This is our third year at Beautyworld ME and each show is bigger than the last. With our new academy now open and the MHD Licensed site continually growing, the prospects for us in the region are amazing."

Visit the Beautyworld ME website to discover more >>

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