News - MHD Wows Beautyworld ME

Text by Jamie Harrison // Images by Luke Knight // Published Friday 01 June 2012

MyHairDressers.com spent the week in Dubai, where thousands of visitors flooded the stage to see Stacey Broughton, Steve Turner and Marieke Janssen Peeters demonstrate their cutting and styling skills live.

One of the largest trade events of its kind, Beautyworld attracts visitors around the globe and the MyHairDressers.com and Salon Educators stand and stage proved to be one the most popular stopping off points. Salon Educators is the Licensee for the site in the Middle East and has rapidly become the premier Academy in the UAE, utilising the MyHairDressers.com videos within it's training.

Salon Educators Creative Director and MyHairDressers.com contributor Steve Turner said, "We've had a brilliant turn out this year, the response to the demos has been overwhelming. It's been a while since I worked with Stacey on stage and it's always fun to work with him."

Stacey said, "The audience was great, we've had such an amazing reception from everyone here. Everybody is just so eager to learn and improve, and you can really feel that from the audience. I loved talking to all the MHD subscribers who came over to say hello in between shows. It's always a pleasure to meet people who are so passionate about the profession."

CEO of MyHairDressers.com Mark Butcher told us, "This year has been the most successful yet. We've done TV and radio, been featured in the press and really created a stir. It's been a busy three days but we've come away with some amazing feedback from the entire industry and strengthened many relationships in the industry. I want to thank Steve and the Salon Educators team for their hospitality in Dubai, and the organisers Messe Frankfurt for giving us such an amazing opportunity to showcase MyHairDressers.com. I'm already looking forward to next year's show."

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