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Beautyworld ME 2011 Show Report

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Text by Jamie Harrison // Video / Images by Luke Knight // Friday 3 June 2011

Following on from last week's Beautyworld ME trade show, MyHairDressers.com is proud to release a short free video from the event. The video contains the highlights of the three day show, showcasing the live hairdressing demonstrations of MyHairDressers.com contributors Callam Warrington and Steve Turner and celebrating the launch of the first MyHairDressers.com overseas License. The Licensee, Salon Educators launched the site across the GCC States of the Kingdom of Bahrain, Kingdom of Saudi Arabia, Kuwait, Oman, Qatar and United Arab Emirates.


MyHairDressers.com and Salon Educators shared the stage with L'Oreal Professionnel, with whom we have worked to translate 27 hairdressing training videos into Arabic - making MyHairDressers.com the first hairdressing training video website with content in two languages, and the first Arabic language hairdressing site in the world. Subscribers in the region visiting the site automatically redirect to the local version, while L'Oreal Professionnel customers also gain access to a dedicated micro-site from which they can view additional content from the company's own hairdressing training courses.

Mark Butcher, CEO of MyHairDressers.com told us, "This video really demonstrates the impact of the MyHairDressers.com launch in the GCC. This opportunity to license the brand and content throughout specific regions around the world has attracted many potential partners and enables us to provide hairdressing training videos to more hairdressers in the languages they understand. This is the next step in improving hairdressing education and, as a result, the quality of hairdressing at a global level. Education is the key to commercial survival for hairdressers and MyHairDressers.com is dedicated to providing the very best to as many people as possible at an affordable price."

If you are a wholesaler/distributor or other hairdressing industry supplier and you're interested in finding out more about our Licensing opportunities in your region and how a MyHairDressers.com License can complement and enhance your business, please speak to Mark Butcher on +44 (0) 1702 425 190 or email mark.butcher@myhairdressers.com

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